Author Question: Discuss probing tactics interviewers can use when respondents give no answer, incomplete answers, or ... (Read 81 times)

bcretired · **on:** Jun 29, 2018

Discuss probing tactics interviewers can use when respondents give no answer, incomplete answers, or provide an answer that needs clarification.

Question 2

Brand awareness is associated with which of the following strategic options:
a. informative c. self-satisfaction
b. habit forming d. affective

softEldritch · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Interviewers have several possible probing tactics to choose from, depending on the situation:
(1) Repeating the question - the respondent may not have understood the question or decided how to answer it.
(2) Using the silent probe - an expectant pause or look may motivate the respondent to gather his or her thoughts and give a complete response.
(3) Repeating the respondent's reply - this may stimulate the respondent to expand on the answer.
(4) Asking a neutral question - may specifically indicate the type of information that the interviewer is seeking.

Answer to Question 2

A
The informative strategy focuses on brand awareness and learning.