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Author Question: When potential respondents are asked to agree to a small request (e.g. a five-minute interview) in ... (Read 40 times)

sjones

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on: Jun 29, 2018
When potential respondents are asked to agree to a small request (e.g. a five-minute interview) in the hope that they will agree to a much larger request (e.g. a 90-minute depth interview), this is an example of the ______ technique.
 Fill in the blank(s) with correct word

Question 2

All of the following are typical marketing strategies except
 a. strategic place focus c. strategic price focus
  b. strategic promotion focus d. strategic product focus


joshbk44

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Reply #1 on: Jun 29, 2018
Answer to Question 1

foot-in-the-door

Answer to Question 2

B
The fourth typical marketing strategy is strategic prospects focus.


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