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Author Question: After calling several respondents, a supervisor learned that a fieldworker filled in fake answers on ... (Read 53 times)

aabwk4

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on: Jun 29, 2018
After calling several respondents, a supervisor learned that a fieldworker filled in fake answers on several surveys rather than contacting respondents. The fieldworker's behavior is an example of _____.
 a. curbstoning
  b. validation
  c. asking a neutral question
  d. interviewer bias

Question 2

What is the first step in applying the process hierarchy to marketing communications?
 a. identify superordinate processes c. identify the subordinate processes
  b. identify the strategy d. identify the objective


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Anton

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A
By definition, superordinate processes are at the top of the class, rank, or position. Thus, in a systems model, where marketing communications elements are placed in a hierarchal fashion, superordinate processes must be identified first.


aabwk4

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Reply 2 on: Jun 29, 2018
Gracias!

bigcheese9

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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