Why are marketers extending national account management programs across countries typically for the most important customers?
a. To deal with the globalization of customers
b. To maintain a product portfolio that includes only local/regional brands
c. To serve and give importance to customers of a particular region than to the others
d. To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs
Question 2
A research organization that specializes in studies about advertising effectiveness is an example of a(n) _____.
a. cross-functional team
b. standardized research service
c. research generalist
d. advocacy research organization
Brumbies on the Chandler River, Oxley Wild Rivers National Park.
A maneless male lion, who also has little body hair - from Tsavo East National Park, Kenya