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Author Question: Why are marketers extending national account management programs across countries typically for the ... (Read 45 times)

cool

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on: Jun 29, 2018
Why are marketers extending national account management programs across countries typically for the most important customers?
 a. To deal with the globalization of customers
  b. To maintain a product portfolio that includes only local/regional brands
  c. To serve and give importance to customers of a particular region than to the others
  d. To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs

Question 2

A research organization that specializes in studies about advertising effectiveness is an example of a(n) _____.
 a. cross-functional team
  b. standardized research service
  c. research generalist
  d. advocacy research organization


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jessicaduplan

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B


cool

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

hollysheppard095

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Reply 3 on: Yesterday
Excellent

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