Why are marketers extending national account management programs ...

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Why are marketers extending national account management programs across countries typically for the most important customers?
 a. To deal with the globalization of customers
  b. To maintain a product portfolio that includes only local/regional brands
  c. To serve and give importance to customers of a particular region than to the others
  d. To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs

Question 2

A research organization that specializes in studies about advertising effectiveness is an example of a(n) _____.
 a. cross-functional team
  b. standardized research service
  c. research generalist
  d. advocacy research organization

[jessicaduplan]

Answer to Question 1

A

Answer to Question 2

B

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Thanks for the timely response, appreciate it

[dantucker]

TYSM