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Author Question: A standardized research service provides a unique methodology for investigating a business specialty ... (Read 36 times)

Beheh

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A standardized research service provides a unique methodology for investigating a business specialty area like retail location.
 
 Indicate whether the statement is true or false

Question 2

The semantic differential utilizes
 a. unipolar ten-point scales c. n(n1)/2 comparisons
  b. bipolar adjectives d. all of the above



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Meganchabluk

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Answer to Question 1

T

Answer to Question 2

B
The semantic differential typically requires the respondents to evaluate an object on a rating scale bounded at each end by bipolar adjectives.





 

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