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Author Question: A standardized research service provides a unique methodology for investigating a business specialty ... (Read 33 times)

Beheh

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on: Jun 29, 2018
A standardized research service provides a unique methodology for investigating a business specialty area like retail location.
 
 Indicate whether the statement is true or false

Question 2

The semantic differential utilizes
 a. unipolar ten-point scales c. n(n1)/2 comparisons
  b. bipolar adjectives d. all of the above


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Meganchabluk

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

B
The semantic differential typically requires the respondents to evaluate an object on a rating scale bounded at each end by bipolar adjectives.


Beheh

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Reply #2 on: Jun 29, 2018
Thank you


Meganchabluk

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Reply #3 on: Jun 29, 2018
No problemo


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