This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: _______________ involves the ability to use a measured marketing phenomenon at one point in time to ... (Read 14 times)

jwb375

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
_______________ involves the ability to use a measured marketing phenomenon at one point in time to predict another marketing phenomenon at a future point.
 a. Test-retest validity c. Predictive validity
  b. Split half reliability d. Concurrent validity

Question 2

All of the following are advantages of quota sampling over probability sampling EXCEPT ____.
 a. lower cost
  b. convenience
  c. speed of data collection
  d. lower error


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Jadwiga9

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Predictive validity involves measures at two different points of time, whereas concurrent validity involves two measures at the same point in time.

Answer to Question 2

D


jwb375

  • Hero Member
  • *****
  • Posts: 540
Reply #2 on: Jun 29, 2018
Correct answers!


Jadwiga9

  • Sr. Member
  • ****
  • Posts: 316
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Defensive mutualism involves species that receive food or shelter in return for providing protection Defensive mutualism involves species that receive food or shelter in return for providing protection
Time Slows Down Near Matter Time Slows Down Near Matter
Ulysses S. Grant poses at City Point, Virginia, during the siege of Petersburg. Ulysses S. Grant poses at City Point, Virginia, during the siege of Petersburg.
Four-point scale for grading edema Four-point scale for grading edema
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
The Geologic Time Scale The Geologic Time Scale
Video: Introduction to Eating Disorders

For a complete list of videos, visit our video library