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Author Question: _______________ involves the ability to use a measured marketing phenomenon at one point in time to ... (Read 18 times)

jwb375

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on: Jun 29, 2018
_______________ involves the ability to use a measured marketing phenomenon at one point in time to predict another marketing phenomenon at a future point.
 a. Test-retest validity c. Predictive validity
  b. Split half reliability d. Concurrent validity

Question 2

All of the following are advantages of quota sampling over probability sampling EXCEPT ____.
 a. lower cost
  b. convenience
  c. speed of data collection
  d. lower error


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Jadwiga9

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Predictive validity involves measures at two different points of time, whereas concurrent validity involves two measures at the same point in time.

Answer to Question 2

D


jwb375

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Reply #2 on: Jun 29, 2018
Correct answers!


Jadwiga9

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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