_______________ involves the ability to use a measured marketing ...

[jwb375]

_______________ involves the ability to use a measured marketing phenomenon at one point in time to predict another marketing phenomenon at a future point.
 a. Test-retest validity c. Predictive validity
  b. Split half reliability d. Concurrent validity

Question 2

All of the following are advantages of quota sampling over probability sampling EXCEPT ____.
 a. lower cost
  b. convenience
  c. speed of data collection
  d. lower error

[Jadwiga9]

Answer to Question 1

C
Predictive validity involves measures at two different points of time, whereas concurrent validity involves two measures at the same point in time.

Answer to Question 2

D

[jwb375]

Correct answers!

[Jadwiga9]

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