Author Question: Which of the following acts provides for the registration and protection of trademarks? a. ... (Read 16 times)

bobypop

  • Hero Member
  • *****
  • Posts: 539
Which of the following acts provides for the registration and protection of trademarks?
 a. Wheeler-Lea c. Robinson
  b. Lanham d. Patman

Question 2

What are the various factors that influence buyer reactions to country-of-origin (COO)?



HandsomeMarc

  • Sr. Member
  • ****
  • Posts: 360
Answer to Question 1

B
Definition of Lanham Act, which was originally adopted to protect words, names, symbols, and other devices use to identify and distinguish a manufacturer's products. The law was amended to encompass deceptive advertising.

Answer to Question 2

Buyer reactions to COO are influenced by various factors. First, COO stereotypes vary depending on the origin of the judge and on the category of the product being judged. Second, opinion varies depending on the national origin of the firm and the location where its product is actually made. Third, as the capacity of countries to perform well in specific industries improves, the COO phenomenon varies over time. Finally, the tendency of consumers to discriminate against foreign products varies by demographic factors.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The horizontal fraction bar was introduced by the Arabs.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

Did you know?

Carbamazepine can interfere with the results of home pregnancy tests. If you are taking carbamazepine, do not try to test for pregnancy at home.

For a complete list of videos, visit our video library