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Author Question: Which of the following acts provides for the registration and protection of trademarks? a. ... (Read 10 times)

bobypop

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on: Jun 29, 2018
Which of the following acts provides for the registration and protection of trademarks?
 a. Wheeler-Lea c. Robinson
  b. Lanham d. Patman

Question 2

What are the various factors that influence buyer reactions to country-of-origin (COO)?


HandsomeMarc

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of Lanham Act, which was originally adopted to protect words, names, symbols, and other devices use to identify and distinguish a manufacturer's products. The law was amended to encompass deceptive advertising.

Answer to Question 2

Buyer reactions to COO are influenced by various factors. First, COO stereotypes vary depending on the origin of the judge and on the category of the product being judged. Second, opinion varies depending on the national origin of the firm and the location where its product is actually made. Third, as the capacity of countries to perform well in specific industries improves, the COO phenomenon varies over time. Finally, the tendency of consumers to discriminate against foreign products varies by demographic factors.


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