Author Question: Which of the following acts provides for the registration and protection of trademarks? a. ... (Read 56 times)

bobypop

  • Hero Member
  • *****
  • Posts: 539
Which of the following acts provides for the registration and protection of trademarks?
 a. Wheeler-Lea c. Robinson
  b. Lanham d. Patman

Question 2

What are the various factors that influence buyer reactions to country-of-origin (COO)?



HandsomeMarc

  • Sr. Member
  • ****
  • Posts: 360
Answer to Question 1

B
Definition of Lanham Act, which was originally adopted to protect words, names, symbols, and other devices use to identify and distinguish a manufacturer's products. The law was amended to encompass deceptive advertising.

Answer to Question 2

Buyer reactions to COO are influenced by various factors. First, COO stereotypes vary depending on the origin of the judge and on the category of the product being judged. Second, opinion varies depending on the national origin of the firm and the location where its product is actually made. Third, as the capacity of countries to perform well in specific industries improves, the COO phenomenon varies over time. Finally, the tendency of consumers to discriminate against foreign products varies by demographic factors.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

Walt Disney helped combat malaria by making an animated film in 1943 called The Winged Scourge. This short film starred the seven dwarfs and taught children that mosquitos transmit malaria, which is a very bad disease. It advocated the killing of mosquitos to stop the disease.

Did you know?

Your heart beats over 36 million times a year.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

For a complete list of videos, visit our video library