Conclusive research a. identifies the sampling frame and sampling ...

[s.tung]

Conclusive research
 a. identifies the sampling frame and sampling procedure
  b. aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
  c. provides information that helps the manager evaluate and select a course of action
  d. is essential to ensure that marketing programs are proceeding in accordance with preset plans

Question 2

A question that screens out respondents who are not qualified to answer a second question is called a _____ question.
 a. preliminary
  b. filter
  c. qualifying
  d. sequencing

[yifu223]

Answer to Question 1

C
Conclusive research provides the information about the various alternatives so managers can decide among them.

Answer to Question 2

B