Conclusive research
a. identifies the sampling frame and sampling procedure
b. aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
c. provides information that helps the manager evaluate and select a course of action
d. is essential to ensure that marketing programs are proceeding in accordance with preset plans
Question 2
A question that screens out respondents who are not qualified to answer a second question is called a _____ question.
a. preliminary
b. filter
c. qualifying
d. sequencing
