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Author Question: Conclusive research a. identifies the sampling frame and sampling procedure b. aids the early ... (Read 92 times)

s.tung

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on: Jun 29, 2018
Conclusive research
 a. identifies the sampling frame and sampling procedure
  b. aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
  c. provides information that helps the manager evaluate and select a course of action
  d. is essential to ensure that marketing programs are proceeding in accordance with preset plans

Question 2

A question that screens out respondents who are not qualified to answer a second question is called a _____ question.
 a. preliminary
  b. filter
  c. qualifying
  d. sequencing


yifu223

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Conclusive research provides the information about the various alternatives so managers can decide among them.

Answer to Question 2

B


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