« previous next »

Author Question: The idea that the first concept measured on a questionnaire frequently becomes a comparison point ... (Read 23 times)

panfilo

  • Hero Member
  • *****
  • Posts: 572
on: Jun 29, 2018
The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents, is known as a(n) _____.
 a. loaded effect
  b. filter effect
  c. pretest effect
  d. anchoring effect

Question 2

Which of the following is the sixth level of IMC development?
 a. image integration c. stakeholder-based integration
  b. coordinated integration d. relationship-management integration


diana chang

  • Sr. Member
  • ****
  • Posts: 288
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C
The sixth level of IMC development, stakeholder-based integration, is where marketers recognize that target consumers are not the only group with which the firm should be communicating.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

Did you know?

Always store hazardous household chemicals in their original containers out of reach of children. These include bleach, paint, strippers and products containing turpentine, garden chemicals, oven cleaners, fondue fuels, nail polish, and nail polish remover.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Concept of Illness by Children Concept of Illness by Children
Three-point gait. Three-point gait.
Graph showing the relationship between the freezing point of the coolant and the percentage of ... Graph showing the relationship between the freezing point of the coolant and the percentage of ...
Fibromyalgia tender point sites. Fibromyalgia tender point sites.
Comparison of the two major forms of DNA Comparison of the two major forms of DNA
Meth and Ecstasy Comparison Meth and Ecstasy Comparison
Video: Introduction to Photolithography - WC, BLF, PA, Hard and Soft baking

For a complete list of videos, visit our video library