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Author Question: The idea that the first concept measured on a questionnaire frequently becomes a comparison point ... (Read 60 times)

panfilo

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on: Jun 29, 2018
The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents, is known as a(n) _____.
 a. loaded effect
  b. filter effect
  c. pretest effect
  d. anchoring effect

Question 2

Which of the following is the sixth level of IMC development?
 a. image integration c. stakeholder-based integration
  b. coordinated integration d. relationship-management integration


diana chang

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C
The sixth level of IMC development, stakeholder-based integration, is where marketers recognize that target consumers are not the only group with which the firm should be communicating.


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