« previous next »

Author Question: The idea that the first concept measured on a questionnaire frequently becomes a comparison point ... (Read 30 times)

panfilo

  • Hero Member
  • *****
  • Posts: 572
on: Jun 29, 2018
The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents, is known as a(n) _____.
 a. loaded effect
  b. filter effect
  c. pretest effect
  d. anchoring effect

Question 2

Which of the following is the sixth level of IMC development?
 a. image integration c. stakeholder-based integration
  b. coordinated integration d. relationship-management integration


diana chang

  • Sr. Member
  • ****
  • Posts: 288
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C
The sixth level of IMC development, stakeholder-based integration, is where marketers recognize that target consumers are not the only group with which the firm should be communicating.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Concept of Death by Children Concept of Death by Children
Comparison of Two Compromises Comparison of Two Compromises
Comparison of selected genomes Comparison of selected genomes
Comparison between human chromosome 21 and chimpanzee chromosome 22 Comparison between human chromosome 21 and chimpanzee chromosome 22
Structure of a woody stem (comparison) Structure of a woody stem (comparison)
Comparison of bacterial and eukaryotic gene expression Comparison of bacterial and eukaryotic gene expression
Video: Immune responses Animation

For a complete list of videos, visit our video library