The idea that the first concept measured on a questionnaire ...

[panfilo]

The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents, is known as a(n) _____.
 a. loaded effect
  b. filter effect
  c. pretest effect
  d. anchoring effect

Question 2

Which of the following is the sixth level of IMC development?
 a. image integration c. stakeholder-based integration
  b. coordinated integration d. relationship-management integration

[diana chang]

Answer to Question 1

D

Answer to Question 2

C
The sixth level of IMC development, stakeholder-based integration, is where marketers recognize that target consumers are not the only group with which the firm should be communicating.