This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A successful marketing communications program has to create which of the following? a. brand image ... (Read 40 times)

Sufayan.ah

  • Hero Member
  • *****
  • Posts: 512
on: Jun 29, 2018
A successful marketing communications program has to create which of the following?
 a. brand image c. brand equity
  b. brand unity d. brand utility

Question 2

Opposition to NAFTA has centered on issues relating to:
 a. illegal migration to Mexico.
  b. gains for Canada.
  c. immobility of factors of production.
  d. labor and environment.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
A successful marketing communications program has to create unity of message and brand unity (brand consistency) in a marketplace that has become increasingly diversified.

Answer to Question 2

D


Sufayan.ah

  • Hero Member
  • *****
  • Posts: 512
Reply #2 on: Jun 29, 2018
Thank you


Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Taken by Hinode's Solar Optical Telescope on January 12, 2007, this image of the Sun reveals th Taken by Hinode's Solar Optical Telescope on January 12, 2007, this image of the Sun reveals th
This image captures a protest of people who want the privilege of “naming” themselves. This image captures a protest of people who want the privilege of “naming” themselves.
Image Image
Venera Program Collage Venera Program Collage
Selling Today: Partnering to Create Value (Manning/Ahearne/Reece) Selling Today: Partnering to Create Value (Manning/Ahearne/Reece)
Reengineering the Ti plasmid to create transgenic plants Reengineering the Ti plasmid to create transgenic plants
Video: Major Elements in Biological Molecules: Carbohydrates

For a complete list of videos, visit our video library