This topic contains a solution. Click here to go to the answer

Author Question: A successful marketing communications program has to create which of the following? a. brand image ... (Read 77 times)

Sufayan.ah

  • Hero Member
  • *****
  • Posts: 512
A successful marketing communications program has to create which of the following?
 a. brand image c. brand equity
  b. brand unity d. brand utility

Question 2

Opposition to NAFTA has centered on issues relating to:
 a. illegal migration to Mexico.
  b. gains for Canada.
  c. immobility of factors of production.
  d. labor and environment.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Answer to Question 1

B
A successful marketing communications program has to create unity of message and brand unity (brand consistency) in a marketplace that has become increasingly diversified.

Answer to Question 2

D





 

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

For a complete list of videos, visit our video library