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Author Question: A successful marketing communications program has to create which of the following? a. brand image ... (Read 63 times)

Sufayan.ah

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on: Jun 29, 2018
A successful marketing communications program has to create which of the following?
 a. brand image c. brand equity
  b. brand unity d. brand utility

Question 2

Opposition to NAFTA has centered on issues relating to:
 a. illegal migration to Mexico.
  b. gains for Canada.
  c. immobility of factors of production.
  d. labor and environment.


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Briannahope

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
A successful marketing communications program has to create unity of message and brand unity (brand consistency) in a marketplace that has become increasingly diversified.

Answer to Question 2

D


Sufayan.ah

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Reply #2 on: Jun 29, 2018
Thank you


Briannahope

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Reply #3 on: Jun 29, 2018
No problemo


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