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Author Question: What type of scale asks a respondent to rate a concept, such as a brand, in comparison with a ... (Read 58 times)

Mollykgkg

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on: Jun 29, 2018
What type of scale asks a respondent to rate a concept, such as a brand, in comparison with a benchmark (i.e., a competing brand) explicitly used as a frame of reference?
 a. comparative rating scale
  b. monadic rating scale
  c. semantic differential
  d. ladder scale

Question 2

Understanding and appreciating the nuances of different cultural traits and patterns is known as _____ knowledge.
 a. predictive
  b. interpretive
  c. self-reference
  d. factual


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covalentbond

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B


Mollykgkg

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

marict

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Reply 3 on: Yesterday
:D TYSM

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