Author Question: What type of scale asks a respondent to rate a concept, such as a brand, in comparison with a ... (Read 56 times)

Mollykgkg · **on:** Jun 29, 2018

What type of scale asks a respondent to rate a concept, such as a brand, in comparison with a benchmark (i.e., a competing brand) explicitly used as a frame of reference?
a. comparative rating scale
b. monadic rating scale
c. semantic differential
d. ladder scale

Question 2

Understanding and appreciating the nuances of different cultural traits and patterns is known as _____ knowledge.
a. predictive
b. interpretive
c. self-reference
d. factual