This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What type of scale asks a respondent to rate a concept, such as a brand, in comparison with a ... (Read 71 times)

Mollykgkg

  • Hero Member
  • *****
  • Posts: 529
on: Jun 29, 2018
What type of scale asks a respondent to rate a concept, such as a brand, in comparison with a benchmark (i.e., a competing brand) explicitly used as a frame of reference?
 a. comparative rating scale
  b. monadic rating scale
  c. semantic differential
  d. ladder scale

Question 2

Understanding and appreciating the nuances of different cultural traits and patterns is known as _____ knowledge.
 a. predictive
  b. interpretive
  c. self-reference
  d. factual


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

covalentbond

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B


Mollykgkg

  • Member
  • Posts: 529
Reply 2 on: Jun 29, 2018
Gracias!

raenoj

  • Member
  • Posts: 340
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Przewalski's Horse, the only remaining type of "wild" horse that has never been domes Przewalski's Horse, the only remaining type of "wild" horse that has never been domes
Comparison of 24 hours in military Comparison of 24 hours in military
Coolant flow through the impeller and scroll of a coolant pump for a V-type engine. Coolant flow through the impeller and scroll of a coolant pump for a V-type engine.
When checking a waste spark-type ignition system, check that the secondary wires are attached to the ... When checking a waste spark-type ignition system, check that the secondary wires are attached to the ...
AAC, Inc. is planning to issue $5,000,000 in 180-day maturity notes paying a rate of 12 percent ... AAC, Inc. is planning to issue $5,000,000 in 180-day maturity notes paying a rate of 12 percent ...
Comparison of Mitosis and Meiosis Comparison of Mitosis and Meiosis
Video: Mechanics of Sound Animation

For a complete list of videos, visit our video library