Data which relates purchase information with promotional ...

[saliriagwu]

Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as _____.
 a. single-source data
  b. multiple-source data
  c. cookies
  d. environmental scanning data

Question 2

A researcher used five Likert items to make up an attitude toward cross-functional teams in the workplace. Two of the items were worded negatively, so the research changed the values of those items by subtracting their value from 6 . What is this researcher doing?
 a. reverse coding
  b. cross-validating
  c. data reduction
  d. inverting the items

[ladyjames123]

Answer to Question 1

A

Answer to Question 2

A

[saliriagwu]

TYSM

[Jossy]

Thanks for the timely response, appreciate it