Author Question: Data which relates purchase information with promotional exposures and advertising frequency data by ... (Read 22 times)

saliriagwu · **on:** Jun 29, 2018

Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as _____.
a. single-source data
b. multiple-source data
c. cookies
d. environmental scanning data

Question 2

A researcher used five Likert items to make up an attitude toward cross-functional teams in the workplace. Two of the items were worded negatively, so the research changed the values of those items by subtracting their value from 6 . What is this researcher doing?
a. reverse coding
b. cross-validating
c. data reduction
d. inverting the items