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Author Question: Data which relates purchase information with promotional exposures and advertising frequency data by ... (Read 33 times)

saliriagwu

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on: Jun 29, 2018
Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as _____.
 a. single-source data
  b. multiple-source data
  c. cookies
  d. environmental scanning data

Question 2

A researcher used five Likert items to make up an attitude toward cross-functional teams in the workplace. Two of the items were worded negatively, so the research changed the values of those items by subtracting their value from 6 . What is this researcher doing?
 a. reverse coding
  b. cross-validating
  c. data reduction
  d. inverting the items


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ladyjames123

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A


saliriagwu

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  • Posts: 537
Reply 2 on: Jun 29, 2018
Excellent

marict

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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