This topic contains a solution. Click here to go to the answer

Author Question: Data are a subset of market intelligence. Indicate whether the statement is true or ... (Read 74 times)

amal

  • Hero Member
  • *****
  • Posts: 572
Data are a subset of market intelligence.
 
 Indicate whether the statement is true or false

Question 2

A person's knowledge about a brand is part of the affective component of that person's attitude toward that brand.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

scottmt

  • Sr. Member
  • ****
  • Posts: 322
Answer to Question 1

F
Market intelligence is the subset of data and information. There is more data than information, and more information than intelligence.

Answer to Question 2

F
The cognitive component represents a person's awareness and knowledge of the brand.




amal

  • Member
  • Posts: 572
Reply 2 on: Jun 29, 2018
Excellent


amit

  • Member
  • Posts: 364
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

For a complete list of videos, visit our video library