Data are a subset of market intelligence. Indicate whether the ...

[amal]

Data are a subset of market intelligence.
 
 Indicate whether the statement is true or false

Question 2

A person's knowledge about a brand is part of the affective component of that person's attitude toward that brand.
 
 Indicate whether the statement is true or false

[scottmt]

Answer to Question 1

F
Market intelligence is the subset of data and information. There is more data than information, and more information than intelligence.

Answer to Question 2

F
The cognitive component represents a person's awareness and knowledge of the brand.

[amal]

Gracias!

[lindahyatt42]

Thanks for the timely response, appreciate it