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Author Question: Data are a subset of market intelligence. Indicate whether the statement is true or ... (Read 71 times)

amal

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Data are a subset of market intelligence.
 
 Indicate whether the statement is true or false

Question 2

A person's knowledge about a brand is part of the affective component of that person's attitude toward that brand.
 
 Indicate whether the statement is true or false



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scottmt

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Answer to Question 1

F
Market intelligence is the subset of data and information. There is more data than information, and more information than intelligence.

Answer to Question 2

F
The cognitive component represents a person's awareness and knowledge of the brand.




amal

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Reply 2 on: Jun 29, 2018
:D TYSM


nathang24

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Reply 3 on: Yesterday
Wow, this really help

 

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