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Author Question: Data are a subset of market intelligence. Indicate whether the statement is true or ... (Read 111 times)

amal

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on: Jun 29, 2018
Data are a subset of market intelligence.
 
 Indicate whether the statement is true or false

Question 2

A person's knowledge about a brand is part of the affective component of that person's attitude toward that brand.
 
 Indicate whether the statement is true or false


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scottmt

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Market intelligence is the subset of data and information. There is more data than information, and more information than intelligence.

Answer to Question 2

F
The cognitive component represents a person's awareness and knowledge of the brand.


amal

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

shailee

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Reply 3 on: Yesterday
Gracias!

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