Reilly's law is based on two assumptions, one of which is:
a. population is a good indicator of the differences in the goods and services available in different cities.
b. retail competitors are of equal size.
c. the two competing cities are unequally accessible from the major road.
d. smaller cities will attract shoppers from larger communities.
e. price fixing occurs between retailers.
Question 2
The _____ is the geographic area where the retailer can serve customers, in terms of convenience and accessibility, better than the competition.
a. promotional area
b. primary trading area
c. secondary trading area
d. convenience area.
e. merchandise range
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