Author Question: The beginning of a retailer's strategic planning process is the formulation of the retailer's: a. ... (Read 91 times)

leo leo · **on:** Jun 29, 2018

The beginning of a retailer's strategic planning process is the formulation of the retailer's:
a. goals and objectives.
b. opportunity analysis audit.
c. alpha statement.
d. mission statement.
e. strategy statement.

Question 2

The three main sources of conflict between retailers and their suppliers are:
a. power, control, and interdependency.
b. perceptual incongruity, goal incompatibility, and interdependency.
c. goal incompatibility, perceptual incongruity, and domain disagreement.
d. power, control, and domain disagreement.
e. power, interdependency, and perceptual incongruity.