The beginning of a retailer's strategic planning process is the ...

[leo leo]

The beginning of a retailer's strategic planning process is the formulation of the retailer's:
 a. goals and objectives.
  b. opportunity analysis audit.
  c. alpha statement.
  d. mission statement.
  e. strategy statement.

Question 2

The three main sources of conflict between retailers and their suppliers are:
 a. power, control, and interdependency.
  b. perceptual incongruity, goal incompatibility, and interdependency.
  c. goal incompatibility, perceptual incongruity, and domain disagreement.
  d. power, control, and domain disagreement.
  e. power, interdependency, and perceptual incongruity.

[Anna]

Answer to Question 1

D

Answer to Question 2

C

[leo leo]

Thanks for the timely response, appreciate it

[dantucker]

Wow, this really help