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Author Question: Vertical marketing channels attempt to: a. increase channel effectiveness but not channel ... (Read 136 times)

RODY.ELKHALIL

  • Hero Member
  • *****
  • Posts: 591
on: Jun 29, 2018
Vertical marketing channels attempt to:
 a. increase channel effectiveness but not channel efficiency.
  b. minimize the suboptimization of the channel.
  c. increase channel efficiency while minimizing channel effectiveness.
  d. maximize the suboptimization of the channel.
  e. coordinate activities among retailers.

Question 2

The European Union is one example of an international Internet standards body.
 
 Indicate whether the statement is true or false


vkodali

  • Sr. Member
  • ****
  • Posts: 357
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

True


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