Vertical marketing channels attempt to: a. increase channel ...

[RODY.ELKHALIL]

Vertical marketing channels attempt to:
 a. increase channel effectiveness but not channel efficiency.
  b. minimize the suboptimization of the channel.
  c. increase channel efficiency while minimizing channel effectiveness.
  d. maximize the suboptimization of the channel.
  e. coordinate activities among retailers.

Question 2

The European Union is one example of an international Internet standards body.
 
 Indicate whether the statement is true or false

[vkodali]

Answer to Question 1

B

Answer to Question 2

True