Today, retailers typically view private label brands as: a. ...

[theo]

Today, retailers typically view private label brands as:
 a. secondary to national brands.
  b. leading brands that serve as a destination draw.
  c. too high cost to maintain effectively.
  d. lower margin offerings of the retailer when compared to national brands.
  e. throwaway brands.

Question 2

Keyword advertising has led to a greater emphasis on accountability in marketing.
 
 Indicate whether the statement is true or false

[upturnedfurball]

Answer to Question 1

B

Answer to Question 2

True

[theo]

Gracias!

[debra928]

Thanks for the timely response, appreciate it