Author Question: Today, retailers typically view private label brands as: a. secondary to national brands. b. ... (Read 158 times)

theo · **on:** Jun 29, 2018

Today, retailers typically view private label brands as:
a. secondary to national brands.
b. leading brands that serve as a destination draw.
c. too high cost to maintain effectively.
d. lower margin offerings of the retailer when compared to national brands.
e. throwaway brands.

Question 2

Keyword advertising has led to a greater emphasis on accountability in marketing.

Indicate whether the statement is true or false