Author Question: Regarding private label brands, retailers compete primarily through a. price c. image b. quality d. ... (Read 47 times)

tuffie · **on:** Jun 29, 2018

Regarding private label brands, retailers compete primarily through
a. price c. image
b. quality d. promotion

Question 2

Len drives a car that was a gift from his father on a birthday almost a decade ago. In spite of the age of the car, Len enjoys driving around in it. However, as a partner in a major law firm he is expected to drive an expensive, luxury automobile, and he is disrespected by other partners for having an older car. In this scenario, there is a high degree of _____ for Len.
A) uncertainty risk
B) social risk
C) financial risk
D) physical risk
E) performance risk

kescobar@64 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
According to the text, a study found that, in general, retailers compete primarily on price with their private label brands. Occasionally, retailers are able to develop differentiated, high-quality store brands (e.g., Craftsman tools), but the majority of private labels compete through price.

Answer to Question 2

B