Regarding private label brands, retailers compete primarily ...

[tuffie]

Regarding private label brands, retailers compete primarily through
 a. price c. image
  b. quality d. promotion

Question 2

Len drives a car that was a gift from his father on a birthday almost a decade ago. In spite of the age of the car, Len enjoys driving around in it. However, as a partner in a major law firm he is expected to drive an expensive, luxury automobile, and he is disrespected by other partners for having an older car. In this scenario, there is a high degree of _____ for Len.
 A) uncertainty risk
  B) social risk
  C) financial risk
  D) physical risk
  E) performance risk

[kescobar@64]

Answer to Question 1

A
According to the text, a study found that, in general, retailers compete primarily on price with their private label brands. Occasionally, retailers are able to develop differentiated, high-quality store brands (e.g., Craftsman tools), but the majority of private labels compete through price.

Answer to Question 2

B

[tuffie]

Gracias!

[rleezy04]

TYSM