Which of the following statements about a Likert scale is FALSE?
a. The Likert scale is one of the most widely used attitude-scaling techniques in marketing research.
b. The subject indicates his/her degree of agreement or disagreement with each statement.
c. Researchers anchor only the endpoints of the scale.
d. A total score for each subject can be calculated by adding or averaging the scores across items.
e. Subjects can indicate the intensity of their feelings.
Question 2
What type of scale is the following?
Indicate your overall opinion about Dell computers by circling one of the following categories:
Very Bad Bad Good Very Good
1 2 3 4
a. Stapel scale
b. Constant-sum scale
c. Comparative-ratings scale
d. Graphic-ratings scale
e. Itemized-ratings scale
A trilobite fragment (T) in a thin-section of an Ordovician limestone; E=echinoderm; scale bar is 2
pH Scale
False-color imagery of the Sun, a G-type main-sequence star, the closest to Earth.
Subscales of the Wechsler Adult Intelligence Scale
The pH scale is logarithmic. A low pH indicates acidic conditions, whereas a high pH indicates ...
Tornado Intensity – Enhanced Fujita Scale