Which of the following statements about a Likert scale is FALSE?
a. The Likert scale is one of the most widely used attitude-scaling techniques in marketing research.
b. The subject indicates his/her degree of agreement or disagreement with each statement.
c. Researchers anchor only the endpoints of the scale.
d. A total score for each subject can be calculated by adding or averaging the scores across items.
e. Subjects can indicate the intensity of their feelings.
Question 2
What type of scale is the following?
Indicate your overall opinion about Dell computers by circling one of the following categories:
Very Bad Bad Good Very Good
1 2 3 4
a. Stapel scale
b. Constant-sum scale
c. Comparative-ratings scale
d. Graphic-ratings scale
e. Itemized-ratings scale
Urinometer. In this procedure, a urine sample and urinometer are placed within a tube, and the liqui
Scale used to measure pupil size in millimeters.
Urine pH scale.
How to convert verbal statements into algebraic equations (Part 4)
Anterosuperior view of false pelvis (pink)
Cast of a Fossil Dunkleosteus, with a human to illustrate scale