Which of the following statements about a Likert scale is FALSE? ...

[penguins]

Which of the following statements about a Likert scale is FALSE?
 a. The Likert scale is one of the most widely used attitude-scaling techniques in marketing research.
  b. The subject indicates his/her degree of agreement or disagreement with each statement.
  c. Researchers anchor only the endpoints of the scale.
  d. A total score for each subject can be calculated by adding or averaging the scores across items.
  e. Subjects can indicate the intensity of their feelings.

Question 2

What type of scale is the following?
 
  Indicate your overall opinion about Dell computers by circling one of the following categories:
  Very Bad Bad Good Very Good
  1 2 3 4
 a. Stapel scale
  b. Constant-sum scale
  c. Comparative-ratings scale
  d. Graphic-ratings scale
  e. Itemized-ratings scale

[reversalruiz]

Answer to Question 1

C

Answer to Question 2

E