Author Question: Which type of incentive is likely to pay for the cost of staying at a quality hotel until housing ... (Read 36 times)

go.lag · **on:** Jun 29, 2018

Which type of incentive is likely to pay for the cost of staying at a quality hotel until housing becomes available?
a. Cost-of-living adjustment c. Home-leave allowance
b. Housing allowance d. Moving allowance

Question 2

Kartheiser Inc makes the effort to use Hispanic actors who speak in both Spanish and English in its ads that target these consumers. The company wants to be able to communicate better with its target audience. The Hispanic community reacts positively toward Kartheiser Inc's marketing strategy. This scenario is an example of a company using _____ to appeal to a target market.
A) multicultural marketing
B) ethnocentric marketing
C) ethnic stereotypes
D) the accommodation theory
E) the construal level theory

Jevvish · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
Often, companies will cover part, or the entire cost of housing for the expatriate employee while abroad. Even if they might not cover the permanent housing, they will most likely cover the cost of staying at a quality hotel until housing becomes available. This is considered to be part of the housing allowance.

Answer to Question 2

D