Author Question: In the international selling context, the order getter is the individual who processes routine ... (Read 41 times)

Zoey63294

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In the international selling context, the order getter is the individual who processes routine orders from the customer; he or she is likely to be a local employee who is familiar with the local customs and culture.
 
 Indicate whether the statement is true or false

Question 2

Scale Viewer, a nutritional food manufacturer, offers various products that assist weight loss. Consumers who successfully lose weight using its products are featured on an inspirational video displayed in the company website. In the video, the consumers talk about their experiences with Scale Viewer's products. This is an example of a marketer:
 A) using opinion leaders as a source of social influence.
  B) using coercive power through dissociative groups.
  C) using brand names as cues for consumer decisions.
  D) making decisions on behalf of consumers.
  E) creating norms for group behavior.



jsm54321

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Answer to Question 1

F
In the international selling context, the order taker is the individual who processes routine orders from the customer and who is likely to be a local employee who is familiar with the local customs and culture.

Answer to Question 2

E



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