This topic contains a solution. Click here to go to the answer

Author Question: Brand managers are noting that sales promotion tools damage brand perceptions and attitudes; ... (Read 97 times)

jerry coleman

  • Hero Member
  • *****
  • Posts: 570
Brand managers are noting that sales promotion tools damage brand perceptions and attitudes; consequently, companies such as Ford are eliminating sale promotions from their promotional mix.
 
 Indicate whether the statement is true or false

Question 2

Walkane Juices is planning to launch a line of flavored beverages. It encourages consumers to take a 1,000,000 Taste Challenge. According to the challenge, every consumer who is able to identify the flavor with just a sip of the beverage has a chance to win a holiday. In this scenario, Walkane Juices is an underdog which is trying to:
 A) block consumers from being exposed to evidence.
  B) increase ambiguous information.
  C) use promotions to get consumers to try the brand.
  D) avoid comparisons with the market leader.
  E) maximize post-decision dissonance.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mcinincha279

  • Sr. Member
  • ****
  • Posts: 316
Answer to Question 1

F
Brand managers are noting that sales promotion tools can actually contribute to strengthening brand perceptions and attitudes; consequently, companies such as Ford and L'Oreal are involving sales promotion firms when deciding on brand strategies.

Answer to Question 2

C




jerry coleman

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
Wow, this really help


kalskdjl1212

  • Member
  • Posts: 353
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

For a complete list of videos, visit our video library