Author Question: Because point-of-purchase displays don't rely on words, they do not need adaptation across markets. ... (Read 49 times)

maegan_martin · **on:** Jun 29, 2018

Because point-of-purchase displays don't rely on words, they do not need adaptation across markets.

Indicate whether the statement is true or false

Question 2

When consumers are highly motivated to learn, the top dog can encourage consumers not to acquire new information, which is called _____.
A) infill of information
B) creating a temporary framework
C) agenda regeneration
D) blocking exposure to evidence
E) hurdles to experience

AmberC1996 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Even point-of-purchase displays need some adaptation. Smirnoff Vodka finds that in South Africa townships, posters bleach in the sun and rain and metal advertising plates often disappear from the walls to be used as roofs.

Answer to Question 2

D