Author Question: Describe how the international communication process works.[br][br][b][color=green]Question ... (Read 52 times)

Melani1276 · **on:** Jun 29, 2018

Describe how the international communication process works.

Question 2

Several consumers held the belief that ClearGel creams could be used to achieve a fairer skin tone as the product's advertisement stated so. This belief could not be proven or disproved and is known as ambiguous information.

Indicate whether the statement is true or false

nothere · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

The international sponsor (sender) encodes the message into words and images. The message is then translated into the language of the target market and transmitted through a channel of communication (medium) to the target market (receiver). The medium could be nonpersonal (print, broadcast and interactive media) or personal (sales people, telemarketers, etc.). The international consumer (receiver) receives the message and decodes it into meaning. Noise, defined as all the potential interference in the communication process, could interfere with the proper message reception. The sponsor collects and relies on information regarding the effectiveness of the message (feedback) to evaluate the success of the promotional campaign.

Answer to Question 2

True