« previous next »

Author Question: Which method of budget setting is the most popular method used by multinational corporations? a. ... (Read 33 times)

hubes95

  • Hero Member
  • *****
  • Posts: 561
on: Jun 29, 2018
Which method of budget setting is the most popular method used by multinational corporations?
 a. Objective-and-task c. Historical
  b. Percent-of-sales d. Competitive-parity

Question 2

_____ may lead consumers to reevaluate the choice tactic and use a different tactic for the next purchase.
 A) Incidental learning
  B) Satisfice
  C) Punishment
  D) Passive learning
  E) Schematic learning


Joc

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The objective-and-task method is the most popular method used by multinational corporations. Companies using the objective-and-task method first identify advertising goals in terms of communication goals such as target audience reach, awareness, and comprehension. Then costs to reach communication goals are estimated and allocated.

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

The steps of the scientific method, also known as hypothesis testing The steps of the scientific method, also known as hypothesis testing
DNA sequencing by the dideoxy method DNA sequencing by the dideoxy method
Performing Venipuncture Using the Vacutainer Method Performing Venipuncture Using the Vacutainer Method
How to solve a linear system by the substitution method How to solve a linear system by the substitution method
Private practice setting. Private practice setting.
Differentiation-find the derivative by the delta method Differentiation-find the derivative by the delta method
Video: Gastrin (gastric emptying) & Secretin (buffering gastric acid)

For a complete list of videos, visit our video library