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Author Question: Which method of budget setting is the most popular method used by multinational corporations? a. ... (Read 61 times)

hubes95

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on: Jun 29, 2018
Which method of budget setting is the most popular method used by multinational corporations?
 a. Objective-and-task c. Historical
  b. Percent-of-sales d. Competitive-parity

Question 2

_____ may lead consumers to reevaluate the choice tactic and use a different tactic for the next purchase.
 A) Incidental learning
  B) Satisfice
  C) Punishment
  D) Passive learning
  E) Schematic learning


Joc

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The objective-and-task method is the most popular method used by multinational corporations. Companies using the objective-and-task method first identify advertising goals in terms of communication goals such as target audience reach, awareness, and comprehension. Then costs to reach communication goals are estimated and allocated.

Answer to Question 2

C


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