Author Question: The Percent-of-Sales method is difficult to adopt for firms entering new markets. Indicate whether ... (Read 92 times)

erika · **on:** Jun 29, 2018

The Percent-of-Sales method is difficult to adopt for firms entering new markets.

Indicate whether the statement is true or false

Question 2

Consumers engage in price-related tactics by simplifying decision heuristics that are based on price.

Indicate whether the statement is true or false

memslove · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Since sales do not yet exist for firms entering new markets, the Percent-of-Sales method is difficult to use. Instead firms are more likely to use the objective-and-task method or the competitive parity method.

Answer to Question 2

True