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Author Question: The Percent-of-Sales method is difficult to adopt for firms entering new markets. Indicate whether ... (Read 49 times)

erika

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on: Jun 29, 2018
The Percent-of-Sales method is difficult to adopt for firms entering new markets.
 
 Indicate whether the statement is true or false

Question 2

Consumers engage in price-related tactics by simplifying decision heuristics that are based on price.
 
 Indicate whether the statement is true or false


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memslove

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Since sales do not yet exist for firms entering new markets, the Percent-of-Sales method is difficult to use. Instead firms are more likely to use the objective-and-task method or the competitive parity method.

Answer to Question 2

True


erika

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Reply 2 on: Jun 29, 2018
Gracias!

fatboyy09

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Reply 3 on: Yesterday
:D TYSM

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