The Percent-of-Sales method is difficult to adopt for firms ...

[erika]

The Percent-of-Sales method is difficult to adopt for firms entering new markets.
 
 Indicate whether the statement is true or false

Question 2

Consumers engage in price-related tactics by simplifying decision heuristics that are based on price.
 
 Indicate whether the statement is true or false

[memslove]

Answer to Question 1

T
Since sales do not yet exist for firms entering new markets, the Percent-of-Sales method is difficult to use. Instead firms are more likely to use the objective-and-task method or the competitive parity method.

Answer to Question 2

True

[erika]

Excellent

[gcook]

Great answer, keep it coming